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Search Engine Optimization and Google’s TrustRank Factor

Google’s Trust Rank algorithm must never be excluded from SEO strategy. There exist several ‘Off-page’ factors within SEO that involves some good and simple steps which you can take for cornering that trust from Google.

For example you consider purchasing a table fan. Not only would you consider price but also warranty and after sale service. Before you spend money, you will think about various factors and place from where you will purchase the product. Google relates to such factors for pre-qualifying a site, some of the ideas that will talk here will almost get your site out of sandbox in a faster manner.

Firstly, you must obtain a 10 year registration on your domain.

Secondly, you must obtain yourself with an SSL certificate. You must owe a checking account for getting an SSL that will register with Google. And you need to purchase the certificate for as long as you can afford for at least 2 years.

Thirdly, you have to make sure that your site has a very specific privacy policy that tells what happens to visitor information collected from your site.

Fourthly, you have to leave a mailing address on your site and not PO box. Each person feels better about a transaction from a place that has physical location and not just PO box.

Fifthly, you must list your contact information that is telephone, fax, email and name.

Sixthly, your budget must allow for using a Hacker-Safe Service as well as put their icons on your site. It, thus conveys users and Google alike for whom you are concerned as well as committed.


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Category: Search Engine Optimization (SEO)

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