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LinkedIn Will Outsmart Facebook

Nobody seems to love Facebook any more. People seem mostly tolerate it, because it’s convenient. And that’s why Facebook remains vulnerable.

With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation.

It’s as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is willing to spend insane amounts of money in order for Facebook remain on the forefront of cool.

Consumer-oriented social networking sites are like television networks: People will switch when there’s something better on another channel.Linkedin vs facebook

With its awkward design, 1990s-style layouts, weird privacy policies, and intrusive advertising, Facebook is vulnerable to the next best thing. Frankly, I think it’s just one online conversion program away from losing its customer base and becoming the next MySpace.

That’s not true of LinkedIn, though. LinkedIn is all about business and people’s resumes. Because its scope is limited to fundamentally dull information, LinkedIn is simply not vulnerable to something “cooler.”

Sure, somebody could launch a site similar to LinkedIn. (And I’m sure plenty of people have.) But why would the customer base bother to change? Nobody on LinkedIn cares about being cool. LinkedIn’s beauty is that it’s dull but functional–like email and the telephone.

That’s why I believe that LinkedIn will keep growing, becoming increasingly valuable and relevant–while Facebook will eventually be replaced by “cooler” technologies that appeal to a fundamentally fickle base of consumers.

Hope this Blapage was helpful, LinkedIn Will Outsmart Facebook.


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