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Over Search Engine Optimization Penalty Google Penguin Update

This Google Penguin Update has supposedly gone live already according to some, but Google said “in the next few days” 36 hours ago. Regardless, there’s no shortage of speculation. Here’s some of what Matt Cutts said:

“Normally we don’t sort of pre-announce changes, but there is something that we’ve been working on in the last few months. And hopefully, in the next couple months or so, in the coming weeks, we hope to release it. … So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”

Conclusions

Don’t put too much stock in the speculation flying around the internet about what specific attributes the update will target. Matt Cutts and his spam team are the only ones that really know no matter what the industry bigs are saying. If the speculation of the over-optimization penalty going live a few days ago is true it will still take several weeks for SEOs to figure out its effects.

Which, by the way, Google says will only affect three percent of websites. They also said their SSL hidden keyword reporting would only affect 10% of searches. Kuno has documented a 50% average affect across the board this spring.

So what does Google’s new over-optimization penalty really mean to your website? If you’re busy publishing lots of great content, building active social media communities, not constantly tweaking your on-page SEO and unnaturally building backlinks than nothing.

However, if you rarely publish new content on your website and rely primarily on some combination of on-page SEO and unnatural link building to drive organic search traffic than you should be concerned. Not just for the over-optimization penalty, but for every update Google roles out for now on. To learn how Kuno Creative increased organic search engine leads by 633% using the content strategy mentioned above watch this video.

Ok, so it has just been tweeted by Matt Cutts Twitter that you can post your reconsideration application here: Feedback on our recent algorithm update ()

So if you think you’ve been hit by the April 24th update, try your luck posting there.

Hope this blapage was informative, Over Search Engine Optimization Penalty Google Update.


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